A few months ago Insomniac Games surprised the world by unveiling its new game Song of the Deep. The game in itself was not surprising, what caught everyone off guard was the fact it would be published by GameStop. As crazy as it sound it was only the beginning.
Today, GameStop announced that it has formed GameTrust. A publishing arm that aims to deliver games that aren’t steered by the publisher but by the teams in the studios. Developers such as Ready at Dawn (The Order: 1886), Tequila Works (Deadlight), and Frozenbyte (Trine) are the first to sign on with GameTrust.
No projects have been announced at this time but news will be coming soon. GameTrust games will not only be sold at GameStop but through Xbox Live, Steam, PSN, and other E-shops. In a GameSpot interview with GameStop VP of Internal Development & Diversification Mark Stanley says:
By allowing developers to fully focus on their craft, GameTrust can focus on all other aspects of bringing a new IP to market, leveraging our deep expertise and retail channel leadership to support each developer and connect their games with a broader global audience.
At the end of the day this is an interesting turn of events. GameStop is in a tough spot with digital game sales increasing year over year. If they really do want to just focus on the sales and let the developers just focus on creating great titles, GameTrust could be win for everyone involved.