In a recent interview with Xbox Enthusiast, Jeff Rivait, the Xbox Platform Marketing Manager for Xbox Canada, said he believes that Play Anywhere raises the value of the Xbox brand. Rivait said that he believes that Xbox is no longer an exclusively console ecosystem, and that he believes the brand’s value will only increase when gamers can play their games across Window 10 and PC.
“It increases the value in gamers’ lives, and that’s the goal for Xbox’ vision,” said Rivait. “It’s no longer just a console ecosystem. We want to make sure that Xbox can bring the best games to people no matter the device they play on. Windows 10, being the best Windows built for gaming, gives players who may have been primarily console gamers at first – it might knock down some barriers for them to try out PC gaming, and vice versa.”
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